A post-Christmas spending survey conducted by Consumer Reports revealed that U.S. consumers spent an average of $811 on gifts during the 2009 season, which was $112 “over budget” based on the results of its pre-Christmas poll. This first survey found that on average, shoppers planned to spend $699 per household on gifts. About one-fifth of respondents ended up spending $1,000 or more on gifts.
Consumer Reports found that overall, 81 percent of consumers purchased gifts, although this figure rose to 94 percent when households earning over $100,000 were factored in. Twenty-six percent of households earning less than $50,000 did not purchase Christmas gifts.
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